Frozen pizza Market Overview
Frozen pizza has seen a considerable rise in popularity in recent years, appealing to millions of people’s palates and winning over their hearts all around the world. Frozen pizzas are no longer associated with subpar food. Today’s frozen pizza has become a practical, delectable, and surprisingly adaptable supper choice. The frozen pizza market is predicted to touch USD 18.67 billion at an 11.90% CAGR by 2030, as per the recent Market Research Future report.
Flavor Revolution
From its humble origins, frozen pizza has gone a long way. The quality and flavor of frozen pizzas have improved significantly thanks to the frozen food sector. There are a wide variety of alternatives available nowadays, including thin crust, gluten-free, deep dish, & even gourmet selections. The higher-quality components that manufacturers are now utilizing, like premium cheeses, fresh veggies, and tasty sauces, produce pizza that is equally as gratifying and delicious as many restaurant options.
The demand for a gluten-free frozen pizza is rising globally as a result of the rise in celiac disease cases and overall increases in health consciousness. Manufacturers have been emphasizing the use of natural and organic components in their goods as a result of this trend. For instance, DIGIORNO provides frozen gluten-free thin crust pizza with non-GMO toppings. Pizzas prepared by FRESCHETTA without gluten have a crust composed of crisp rice flour. Two varieties of frozen spinach and cheese pizza are available from Amy’s Kitchen. Organic tapioca flour, organic sweet rice flour, and organic potatoes are all used by the firm.
The most common pizza toppings in Canada are mozzarella cheese, pepperoni, bacon, and mushrooms. Consumers like traditional Eastern flavors more in Asian nations like China and India. For instance, frozen pizzas prepared in India often have a higher vegetable and spice content. Consumers in their twenties seek for novel flavors and variations. As a result, the market will be driven by the rising demand for a range of frozen pizza throughout the projected period.
Versatility and Customization
The adaptability of frozen pizza is another feature that makes it stand out. Despite the continued popularity of the traditional cheese or pepperoni pizzas, frozen pizza businesses today provide a wide variety of toppings and flavor combinations. There is probably a frozen pizza to suit your tastes, whether you are in the mood for some spicy buffalo chicken pie, a vegetarian treat, or a BBQ chicken pie. Additionally, you are able to customize your pizza by adding your own toppings, like fresh herbs, more cheese, or unique ingredients too.
Health & Nutrition Consideration
Frozen pizza surely delivers flavor and convenience, but it is crucial to take into account its nutritional features. In response to the rising demand for wholesome meals, several frozen pizza makers now offer healthier choices. Some brands provide whole-grain crust alternatives for increased fiber, while variations with a thin crust and plenty of vegetables may be lower in calories and fat. To choose pizzas that suit your nutritional needs and tastes, it is advised to carefully examine the nutrition labels.
A broad selection of frozen pizzas Market is available to fulfill various family needs, which is further driving demand. For instance, the food juggernaut Nestle announced in February 2023 that a new brand of frozen pizza will be available. For customers who are more health-conscious, Nestle will also introduce a new BBQ Chicken Frozen Pizza having Cauliflower Pizza Crust as part of its California Pizza Kitchen line of frozen pies.
People are undoubtedly more aware of what they are consuming. They demand clearer labeling and healthier, more open alternatives. It is no longer acceptable to eat anything you want to feel better. People today want to feel good about the food they eat. Food is more often consumed for sustenance than for comfort. With the introduction of low-carb, keto-certified pizzas with turnip and almond crusts that have no added sugar and are low in carbohydrates, the Cappello’s pizza brand has increased its focus on health over the last year. Buffalo ranch, cheese and an SKU with only crusts are all part of the queue.
America’s Love Affair with Frozen Pizza
Frozen pizza is immensely popular in the USA. Since pizza is so well-liked here, every year on February 9 is designated as “National Pizza Day.” Pizza is consumed by more than 43% of Americans at least once a week. Customers in the United States have an abundance of pizza alternatives thanks to new frozen varieties in grocery stores & cooked items in convenience shops, which is fueling the market’s expansion. There are over 95,000 pizza restaurants in the United States alone.
On a typical weeknight, frozen pizza is as manna from heaven for the modern American family. It is quick, simple, requires almost no planning or preparation, and if you throw together a salad to go with it (it is okay to use pre-made salad from the bag), you can congratulate yourself and say it was a well-balanced meal.
Quest for Organic Frozen Pizza
Nowadays, the word “organic” is frequently used for excellent reasons. A frozen organic pizza is made entirely with organic ingredients & may not include any artificial flavors, colors, or preservatives. There is no space for error. For instance, The Pizza Plant sells frozen organic pizza. From spicy plant-based pepperoni to the chewy-yet-crisp dough, each and every ingredient in these pizzas is 100 percent organic.
Frozen Pizza Renaissance
Frozen pizzas used to be viewed as a practical but inferior substitute for freshly cooked pizzas from restaurants. However, the flavor, quality, and selection of frozen pizzas on the market have all significantly improved recently.
The frozen pizza renaissance can be attributed to several factors including the focus on creating gourmet and artisanal pizzas with high-quality ingredients and distinctive flavors, technological advancements allowing companies to better preserve the taste and texture of pizza that taste more like freshly made ones, as well as the growth of social media & food bloggers, ease and cost.
Since the frozen pizza renaissance, frozen pizzas have gone from being seen as a poor substitute for restaurant pizza to becoming a handy and delectable supper option. Frozen pizzas are probably going to continue to be a common option for many customers as long as innovation and an emphasis on quality are maintained. It is extremely well-liked among millennials. Most millennials (around 78.0%) prefer to spend money on dining experiences. These consumer trends are expected to increase the demand for a frozen pizza from restaurants and hotels, fueling the market’s expansion for frozen pizza.
Bottom Line
From being merely a convenience snack to a gourmet treat that matches its freshly produced competitors, frozen pizza has indeed come a long way. Frozen pizza has won the hearts and taste buds of customers all over the world thanks to its exceptional flavor, convenience, affordability, and personalization choices. It has genuinely revolutionized the way we eat pizza by making it available to everyone and accommodating a variety of dietary requirements. As frozen pizza continue to develop, it serves as a tribute to the force of invention and the capacity to transform a basic frozen meal into a delectable culinary experience.
